Phase I: Media Engagement

  • Employ social media tactics
    • (Facebook, Twitter, blogging)
  • Create a cause marketing program (media time and space paid for by sponsors)
  • Employ earned media tactics
    • (public relations, editorial support)
  • Create a public service ad program
  • Seek media endorsements by involving media associations
  • Form Media Advisory Committee
  • Hold media briefings and press conferences
  • Place messages on:
    • Highway billboards
    • Restaurant/bar posters
    • Internal/External retail posters
    • Shopping center posters
    • Airport posters
    • Transit posters (busses/mass subways)