Michael Rhyne, Executive Director, SafeRide America
Mike is the Executive Director of SafeRide America. He brings almost 30 years transportation experience and 20 years of nonprofit experience to the vision of proactively preventing all types of impaired driving.
After 15 years of for-profit entrepreneurship, he began driving limousines part time, fell in love with the livery business and worked his way into a minority ownership of Black Car Transportation in the early 90’s.
A request in 1999 from a client to “rent the driver and not the limousine” was the impetus that created SafeRide America. Beginning in 2000 as the Director of the Georgia Chapter of the National Designated Drivers Association, then in 2003, founding the National Council for the Prevention of Impaired Driving. This experience gave Michael necessary tools to create a social enterprise vision to offer real change through the SafeRide America mission to proactively prevent all types of impaired driving.
In 2010 Mike do-founded SafeRide America, a 501 (c) 3 nonprofit organization to proactively prevent all types or impaired driving. Via a unique social enterprise business model it offers a variety of public services to address driving safety issues. SafeRide supplies professional, pre-screened drivers for designated driving, delivery/errand service, shuttle driving, corporate transportation, vehicle transfers and personal chauffeurs.
Steven G. Chase, SafeRide America and Founder of the Jordan Wachtell Foundation
Steven has twenty years’ experience in food service as a retail owner/operator, wholesaler, manager, product developer and sales/ marketing director.
The Chase family has been manufacturing and selling top quality food products for four generations, and Steven followed in the footsteps of his great grandfather who sold sausages from horse-drawn carriages on New York’s Lower East Side in the early 1900s. He was also influenced by his grandfather Leonard Pines who built the family business into the world famous multimillion dollar concern known as Hebrew National Foods.
Building on his family legacy, Chase started his own quest for healthy fast foods in the late 1980s. His first award-winning creation was the Ultra-Thin Pizza Shell which was followed up by a delicious line of Peaceful Pretzels, featuring such exotic flavors as Sun-Dried Tomato, Blueberry-Cranberry, and Jalapeno Corn.
After the successful introduction of his special pretzels, Chase was inspired to create a franchise featuring a new line of healthy gourmet buffalo entrees. He began to penetrate the $18 billion natural foods market with a full line of premium kosher and traditional buffalo meat products. In 2000 the Indelible Foods Corporation introduced the latest trend in healthy eating: the World’s First Kosher Buffalo Hot Dog. Chase created a bison hot-dog that not only tastes better than beef hot-dogs, but contains 70% less fat, 70% less sodium and 65% fewer calories than any beef, chicken, or turkey hot-dog on the market.
To develop public acceptance for his new approach to fast food, Chase began selling the Buffalo Dog along with his signature soft Peaceful Pretzels and soups at his new Columbus Avenue takeout store called Peaceful Palate. While starting small – it’s still famous as “the skinniest store in New York history” at 42 x 24 inches – the store immediately developed a devoted base of discriminating upper-west-side customers, including such diehard devotees as Harrison Ford and Madonna.
The national Kosher Food Distributors Association made the Buffalo Dog’s excellence official by naming the Buffalo Dog the Best New Product at the 2001 Kosher Fest Trade Show. Since its auspicious debut, the Buffalo Dog has been highlighted by ABC News and received rave reviews from the New York Times, Parade Magazine, and Newsday.
Mr. Chase took both his family tradition and love of bison to the next level by introducing bison as healthier red meat to the Home Shopping Network directly marketed by fitness trainer Tony Little, which set record sales of bison hot dogs and bison burgers through Tony’s Body by Bison infomercials .
In late January 2020, Steven’s best friend, Jordan Wachtell, was killed by a drunk driver and Steven decided to redirect his marketing expertise to honor his best friend by starting the Jordan Wachtell Foundation. The Foundation’s mission is to use creative marketing tactics to keep impaired drivers off our highways.
Bill Goodwill, Marketing Consultant
Bill has 55 years of public relations and advertising experience, including serving as managing editor for various publications; handling press relations for non-profit organizations and managing the national recruitment advertising campaign for the U.S. Coast Guard.
In terms of highway safety experience, in the mid-1970’s he served as deputy director for the national anti-drunk driving public education program commonly known as the Friends Don’t Let Friends Drive Drunk campaign. In this capacity he supervised the distribution of six national multi-media PSA campaigns. It is often regarded as one of the most successful social marketing campaigns in history with deaths due to impaired drivers cut in half over a 25-year period. He also served as the editor of the monthly Highway Safety Communicator newsletter, which was distributed to national, regional and local traffic safety personnel.
After moving to Florida in 2003, he became a volunteer marketing consultant for the South Florida Chapter of Mothers Against Drunk Driving. In this capacity, he helped to create and distribute a pro-bono PSA campaign to alert young people against drinking and driving called Don’t Go There.
However, Bill’s involvement in the vitally important issue of drinking and driving did not stop there. He went through the entire process that anyone convicted of drunk driving experiences, from roadside sobriety testing, the administration of the blood alcohol test, visiting the Broward County Jail where those suspected of DUI are confined; meeting probation officers who deal with DUI offenders; attending traffic school and sitting in on court-ordered community service workshops. This provided a very intimate insight of what those convicted of DUI experience. You cannot change the mindset of someone who is guilty of irresponsible behavior unless you understand their mindset.
For SafeRide America/South Florida, he is helping them develop a marketing plan and the formation of the Jordan Wachtell Foundation, dedicated to combat impaired driving.
In his day job, Bill is the founder of Goodwill Communications, which specializes in the distribution and evaluation of public service advertising campaigns. He has supervised the distribution of over 1,000 national PSA campaigns for 177 non-profit organizations and federal agencies. One of these campaigns was to educate the public about the dangers of distracted driving for the American Academy of Orthopaedic Surgeons.
Bill is a U.S. Army veteran, having served at posts both in the U.S. and in Northern Italy.
He earned a B.S. in business administration from Youngstown University, and holds a Master’s Degree in Mass Communications from American University in Washington, D.C. He was formerly an Adjunct Professor at Marymount University in Arlington, VA, where he taught a course in Advanced Sales Promotion.